February 5th has been circled for months on the calendar, and now the date for the Super Bowl is fast approaching. According to a survey by the Retail Advertising and Marketing Association, conducted by BIGresearch, Super Bowl spending is expected to reach $10.1 billion.
“Getting friends and family together for a party is a great way to watch the Super Bowl, and with all of the planning and preparation that goes into throwing a good party, retailers have cause for celebration too,” said Mike Gatti, Executive Director, RAMA. “Consumers hoping to wow their friends and family with a new HDTV should act fast as this is one of the most popular times of the year to buy new televisions.”
With millions of Americans getting ready for the big game, your small business can get in on the action with these tips:
• If you have a bar or restaurant with televisions to show the Super Bowl, start advertising your food and drink specials now. Fans like to know well in advance where they are going to watch the game, and your specials could mean the difference between customers choosing your place over another.
• Start a poll among your current customers to guess the winner and score of the Super Bowl. Give a discount or gift card to the winner, which ensures a fun time for your customers and a return purchase from the winner.
• Raffle off a small Super Bowl basket with snacks or gear from your local team.
• Have a team jersey day the Friday before the Super Bowl. Your employees will love to show off their favorite teams’ jerseys and your customers and clients will love your company’s spirit!
The latest thing in fast food: edible Braille.
Wimpy, a restaurant franchise based in South Africa, found an interesting way to let visually impaired customers know that they have Braille menus handy in all of their locations: by placing Braille messages on hamburger buns, with words spelled out in sesame seeds.
“It’s irresponsible not to use the tools of the day,” he charges. “People say, Oh, if I master Twitter, I’ve got it figured out. That’s right, but it’s also so wrong. If you master those things and stop, you’re just going to get killed by the next thing. Flexibility of skills leads to flexibility of options. To see what you can’t see coming, you’ve got to embrace larger principles.”
The Hispanic population is a one of the fastest growing populations in the United States. The U.S. Census Bureau predicts that by 2050, the Hispanic population will make up 30% of the population. That means almost 1 in 3 Americans will be of Hispanic heritage. With such a big population, it is no wonder that marketers who spend towards Hispanic marketing have found that their revenue grows faster than marketers who do not. If businesses invested at least 14.2% of their marketing budget towards Hispanic marketing, those businesses found that specific Hispanic marketing contributed towards half of the variance in their revenue growth .
What does this mean for small business owners? According to Association of Hispanic Advertising Agencies survey, only 5% of the total print, radio, and TV budgets of the top 500 advertisers are dedicated to the Hispanic market. While this survey only deals with large businesses, it is an indicator of what small business owners spend on specific niche marketing for the Hispanic population. Niche marketing is when a business markets a product or service to a small and well-defined segment of the market place such as the Hispanic population. If Charlotte small business owners set aside a budget for niche marketing to the Hispanic community, it may bring back great rewards in terms of revenue goals.
In fact, according to a consumer survey published in Ad Age, 42% of Hispanics said they are more loyal towards companies that show appreciation for the culture by advertising in Spanish. The year 2011 proved to be a multilingual year for most big advertisers trying to reach the over 50 million Hispanic individuals in the U.S. Companies such as Hulu, L’Oreal USA, JP Morgan Chase, and Home Depot have all made efforts in Hispanic marketing this year . Why not make sure that your Charlotte small business is a part of that mix? It could pay off more than you think!
There is no debate that the landscape of advertising is changing – magazines and newspapers can be read electronically. The Internet and smartphones are new channels to connect consumers to products in innovative ways. So what does this mean for print, television and radio? While some position this as a battle between traditional and new media, current research is showing more of an agreeable combination of the two. For example, a study from Harvard University’s John F. Kennedy School of Government found that 51% of adults are exposed to newspapers daily, while 44% of adults are exposed to Internet- based news. Check out OverstockAds for more great infographics and blogs for helpful information for small businesses.
OverstockAds, the new marketplace for traditional advertising, has announced the launch of its newly designed technology platform; which aims to bring online purchasing of ads to local businesses. This fresh approach to the sale of advertising space allows local businesses the opportunity to browse, purchase, and create ads with just a few clicks of a mouse.
Shafi Mustafa, CEO of OverstockAds, says, “The OverstockAds platform represents a new era in advertising value for local businesses. It offers small businesses accessibility and value through a turnkey and convenient offering.”
The new website will offer a variety of advertising space at a discounted price. From dentists who need billboards, to hair salons who want ad space in a local paper, OverstockAds will have local businesses covered for all of their advertising needs with this new platform
“Our research consistently indicated that local small businesses were looking for three things when it came to advertising: they want value, they want choice, and they want simple, clear terms. OverstockAds squarely addresses each of these needs and more,” says OverstockAds CEO, Shafi Mustafa.
OverstockAds strives to streamline the advertising process for local businesses by offering a platform that takes care of the whole process. Using the platform to purchase ad space is easy:
Local businesses can browse OverstockAds site for discounted advertising space. They can purchase the advertising space online. Businesses can turn to OverstockAds for help creating their own ad with OverstockAds’ experienced Graphic Design Team. OverstockAds plans to offer advertising space in a variety of different metropolitan areas. For more information, visit OverstockAds.
OverstockAds is a marketplace for the buying and selling of traditional media advertising space. Our proprietary technology platform, connects our Media Partners to local businesses giving them access to advertising deals they may not otherwise be able to afford. In turn, our Media Partners are able to generate incremental revenue for excess advertising space. At its core, OverstockAds is a technology company focused on making the buying and selling of advertising to local businesses simple, affordable, and more efficient. Located in Charlotte, NC and in the heart of Silicon Valley, OverstockAds is an innovative combination of traditional advertising sales and web-based technology focused on serving local businesses.